Craig Conover Net Worth 2026: How the Southern Charm Star Made Millions

Craig Conover, widely recognized as a cast member of Southern Charm on Bravo, has successfully transformed his reality TV fame into a thriving portfolio of business ventures. Known for his needle and thread hobby that evolved into the popular home goods brand Sewing Down South, Conover has built a diverse career that spans television, entrepreneurship, and influencer income. 

From Charleston to New York and Aspen, his bicoastal lifestyle reflects both personal ambition and financial acumen. In this article, we will explore Craig Conover net worth, examining his reality TV salary, pillow business profits, restaurant investments, and collaborations. By breaking down his financial contributions, company profit, and other ventures, readers gain a clear picture of how this legal dropout became a millionaire.

Quick Facts

Category	Fact / Figure
Full Name	Craig Conover
Net Worth	Estimated in eight figures (million dollars net worth range)
Primary Income Sources	Reality TV (Southern Charm), Sewing Down South, Spritz Society, influencer income, restaurant ventures
Reality TV Show	Southern Charm (Bravo)
Salary per Episode	Approx. $25K per episode
Season Active	Including Season 9
Business Ventures	Sewing Down South (home goods, pillows), By the Way restaurant, Spritz Society beverage company
Business Launch Year	Sewing Down South – 2018 business launch*
Business Success	Sewing Down South achieved 2024 business success with brick-and-mortar store in Charleston
Staff & Operations	30 staff employees, provides healthcare benefits
Investments / Partnerships	Investor in Spritz Society with partners Ben Soffer & Austen; collaborations with influencers like Claudia Oshry
Lifestyle	Bicoastal – Charleston, New York, Aspen
Education / Background	Legal dropout
Notable Co-Star Connections	Kathryn (Southern Charm co-star), Austen (business partner)
Retail Partnerships	Kroger partnership for home goods products
Specialty / Hobby Turned Business	Needle and thread hobby → pillow & home goods business
Other Ventures	Charleston restaurant, beverage company, brand collaborations
Estimated Business Revenue	High six-figure annual revenue from Sewing Down South

What Is Craig Conover’s Net Worth?

As of 2026, Craig Conover’s net worth is estimated to be in the million dollars net worth range, reflecting both his reality TV success and entrepreneurial endeavors. His wealth has steadily grown through multiple income streams, including Southern Charm, Sewing Down South, and other brand collaborations.

Craig first appeared on Bravo’s hit reality TV show, Southern Charm, where he became known for his humorous personality, relationship drama, and business aspirations. His exposure on the show has provided him not only with cast member earnings but also the visibility to launch his entrepreneurial ventures successfully.

Beyond TV, Conover’s home goods business, launched in 2018, has been a critical financial milestone. Sewing Down South started from his passion for sewing and needlework and expanded into a full-fledged business with a brick-and-mortar store in Charleston, featuring pillows, blankets, and other curated home items. The company has 30 staff employees and offers healthcare benefits, showing Conover’s commitment to sustainable growth.

His bicoastal lifestyle between New York and Aspen also hints at his strategic positioning to expand brand influence and investment opportunities, which collectively support his growing net worth. By 2024, Sewing Down South achieved remarkable business success, contributing significantly to Conover’s eight figures financial status.

How Much Money Does Sewing Down South Make?

Sewing Down South represents a major source of Craig Conover’s income, combining product sales, online revenue, and collaborations.

The company began as a small home goods venture in 2018 and has grown into a respected Charleston brand. Conover’s vision expanded the business beyond pillows to curated home accessories, attracting both local shoppers and national audiences. The business operates a brick-and-mortar store in Charleston, which acts as a flagship for his retail and marketing strategy.

Revenue Breakdown

• Product sales: Pillows, blankets, and seasonal decor
  
• Brand collaborations: Partnerships with influencers like Claudia Oshry
  
• Kroger partnership: Expanding retail presence
  
• Company profit reinvestment: Maintaining 30 staff employees and healthcare benefits
  

By 2024, the business success of Sewing Down South contributed significantly to Conover’s net worth. Reports estimate that his home goods business generates high six-figure annual revenue, positioning him as one of the more financially successful reality TV entrepreneurs.

The combination of his creative vision, influencer income, and smart retail partnerships ensures that Sewing Down South remains a steady contributor to his overall wealth.

How Does Craig Get Paid for Southern Charm?

Craig Conover’s salary from Bravo’s Southern Charm is an essential part of his income, especially in the earlier seasons. As a cast member, his earnings were calculated per episode.

• Salary per episode: Approximately 25K per episode in recent seasons
  
• Season 9 contributions: Craig’s visibility on reality TV during season 9 boosted both his earnings and social media influence
  
• Additional perks: Networking opportunities, exposure for business ventures
  

While TV earnings are substantial, they serve as a foundation for further financial growth rather than the bulk of his wealth. His reality TV presence provides credibility, which in turn fuels his entrepreneurial projects and collaborations.

Moreover, being part of Bravo’s ecosystem, which includes shows like Summer House, offers synergistic opportunities for guest appearances, cross-promotions, and brand partnerships.

What Is Craig’s Role in Spritz Society?

Beyond Southern Charm and Sewing Down South, Conover has invested in Spritz Society, a beverage company that combines lifestyle branding with a premium drink experience.

As a Spritz Society investor, he contributes both capital and strategic input, leveraging his public profile for marketing. This investment diversifies his portfolio, adding a recurring revenue stream separate from TV or home goods.

Key points about his role:

• Active investor alongside partners like Ben Soffer and Austen
  
• Supports marketing campaigns and influencer outreach
  
• Shares in company profit and financial decision-making
  

Spritz Society represents a strategic move into the beverage industry, expanding Conover’s influence beyond fashion and home goods into lifestyle branding.

How Does Craig Conover Make Money?

Craig Conover’s income is diversified across several channels:

1. Reality TV
   
   • Southern Charm salaries per episode
     
   • Special appearances and Bravoleb collaborations
     
2. Entrepreneurship
   
   • Sewing Down South (pillows, blankets, and home accessories)
     
   • Brick-and-mortar Charleston store
     
   • Brand collaborations and retail partnerships (Kroger)
     
3. Investments
   
   • Spritz Society beverage company
     
   • Strategic partnerships with business partners like Austen
     
4. Influencer and media income
   
   • Social media promotions
     
   • Summer House collaborations and lifestyle campaigns
     
5. Hospitality ventures
   
   • By the Way restaurant investment in Charleston
     

This multi-pronged approach demonstrates how a reality TV star can transition into a sustainable business career, leveraging fame into tangible financial growth.

For The Group Chat

Craig’s wealth-building strategies illustrate several lessons for aspiring entrepreneurs:

• Turning personal hobbies into scalable business ventures
  
• Leveraging reality TV exposure to create brand credibility
  
• Strategic bicoastal lifestyle positioning between Charleston, New York, and Aspen for maximum business visibility
  
• Collaborating with co-stars like Kathryn and business partners like Austen to diversify income streams
  

These approaches highlight that Craig Conover net worth is not just a product of fame, but careful planning, creativity, and consistent financial contributions across multiple ventures.